Our experience at Fruit Attraction in Madrid

Once again this year we attended the 2024 Fruit Attraction Fair in Madrid, one of the most important fairs in the fruit and vegetable business, which celebrated record numbers.

With an outstanding 10 pavilions and a net exhibition area of 70,254 square metres (+10% compared to previous years), the event hosted 2,201 exhibitors from 59 countries around the world.

Italy confirmed its role as an international leader at the event, with over 7,000 square metres of exhibition space and over 280 exhibitors.

These extraordinary results underscore the growing importance of Fruit Attraction, which attracts more and more sector operators from all over Europe every year.

For our management team, Fruit Attraction in Madrid was not simply an opportunity to meet our European customers and strengthen the existing relationships, but also an excellent opportunity to expand our network and create new business contacts, thanks to the presence of enterprises travelling from all over the world.

Having the opportunity to chat to our partners in person is a crucial added value, from a professional and also human perspective. In fact, meetings of this kind based on the exchange and sharing of different points of view, are key to consolidating relationships already established over time and create new synergies focused on the future.

Our attendance at this year’s Fruit Attraction Fair in Madrid was far more than just a display of our products.

Not only was it an important opportunity to meet customers and generate new contacts, but the international event gave us the chance to discover more about today’s most innovative technologies and key emerging trends in the agricultural sector.

Visiting the booths of other suppliers allowed us to get a close look at state-of-the-art solutions, such as new food packaging and advanced agricultural processing equipment. We gained some practical insights during these meetings that will make our production processes even more efficient and sustainable.

We returned from Madrid with lots of new ideas and great enthusiasm. We are already putting in place some of what we learnt, and aim to continue to grow and deliver only the very best to our customers and collaborators in 2025.