Our experience at Fruit Attraction 2021

From October 5 – 7 we were in Madrid as exhibitors at Fruit Attraction 2021, the first agricultural trade fair after almost two years behind closed doors, as well as our first opportunity to present the OP Isola Verde products in such an exclusive context.

Although the fair was only open for 3 days, this event exceeded our expectations, both from a commercial and human standpoint. First of all, we finally met up with our long-established customers face to face again, after over a year of telephone and video conference calls.

Fruit Attraction was a unique opportunity to consolidate business relationships, but also to chat about the current situation in the baby leaf salad market and to discuss the new developments in the sector.

The position of our stand also gave us great visibility and the chance to meet potential customers from all over Europe. Over 95,000 people from 140 different countries attended the trade fair, and in just three days we met or were introduced for the first time the sales staff of enterprises in Germany, Poland, Lithuania, Scandinavia, Sweden, Denmark and even Spain; some companies were long-standing customers, others were new entries and very interesting for us.

Finally, by attending the trade-fair in person, we were able to visit the stands of other exhibitors and meet both new partners and potential suppliers, such as the manufacturers of food packaging, soil processing equipment, and baby leaf salad harvesting and sorting equipment.

Fruit Attraction was an intense adventure that gave us a global view of the current agricultural market. We returned to Italy with a profound desire to improve and grow and, even if only a few days have passed, we have already taken steps to ensure we make the most of what we learned in Madrid, with the hope of being able to return in 2022 to enjoy another gratifying experience.